Hello, my name is

Jenny Liu

I'm a UX Designer.

HELLO THERE

What I love the most about UX Design is simple - the common sense of it. Good user experience is natural to me, and it makes me giddy when I come across journeys that are intuitive and well thought out. Great design needs to be smart, it needs to solution problems, and it should help build healthy user behaviour.

I have a geeky passion for all things design, and spend many endless nights on Pinterest exploring typography, web design, brand identity, and illustrations. It's okay, who needs sleep?


User Experience Design
%
UI & Visual Branding
%
Art Direction & Management
%
Front-end Development
%

Experience

ChefHero
Lead Product Designer

Jul 2019 — Present

  • Lead design within company; create and drive design process within existing team.
  • Target business challenges with UX and design solutions; own strategic intiatives with product team from concept exploration to implementation.
  • Create user flows, wireframes, prototypes, visual designs; collaborate with engineering and QA team to enforce design quality.
  • Nurture relationships with stakeholders and facilitate user testing sessions with clients.
Red Flag Deals,
Yellow Pages
Sr. UX Designer

Feb 2016 — Jul 2019

  • Lead design within company; introduce collaborative design process into product and engineering team.
  • Recruit, hire, and mentor intemediate designers.
  • Oversee product design and collaborate with product, development, and QA team. Redesign of www. and apps; audit existing IA, UXUI; design iOS and Android app from concept to launch; create design deliverables (sitemaps, userflows, wireframes, mockups)
  • Develop digital enterprise brand and style; complete redesign of www. and apps; audit existing products for IA, UX, and UI inconsistencies. Support responsive approach and develop respective UI elements and patterns across web and mobile platforms.
BMO Bank of Montreal
UX/UI Lead Designer

2013 — 2016

  • Create end-to-end designs from sketching, wireframing, to completed visual design mocks. Personalize customer experience to maximize revenue on responsive websites. Collaborate with product owners, analysts, and optimization strategists to plan various segments for individual journeys across digital marketing properties with A/B Testing and Adobe Target.
  • Lead UX, UI design, and brand standards; develop digital style guide with the UX and creative services team. Manage creative team in brainstorming design sessions for UX/UI solutions.
Bitmaker Labs
UX Design

2015

  • UX research
  • Information architecture
  • Usability testing
  • Interactive prototyping
  • Web & mobile apps design
OCAD University
Digital Media Certification

2013 — 2014

  • Web design
  • Graphic design
  • Print design
  • Typography
BMO Bank of Montreal
UX/UI Designer
Front-End Web Developer

2011 — 2013

  • Design and develop responsive desktop and mobile websites and promotional campaigns.
  • Introduce web accessibility to the development team by integrating the WCAG 2.0 AA/AAA standards.
  • Collaborate with designers, developers, project managers, and analytics team to deliver numerous projects on a timely basis.
University of Toronto
UI Designer
Front-End Web Developer

2010 — 2011

  • Design and build website and promotional materials for University of Toronto to promote arts and events within the Humanities Faculty.
Centennial College
New Media Studies

2009 — 2010

  • Technical practice-based education and industry experience in multimedia design for web and mobile applications.
University of Toronto
Honours Bachelor of Arts

2005 — 2011

  • Major in New Media Studies
  • Major in Studio Visual Arts

Work

The art challenges the technology
and the technology inspires the art.

John Lasseter

Let's chat!

Feel free to drop me a note.